We asked Mark to outline the content of the lecture that he presented on the 10th December 2009 in Leyland - read his his reply, then check out the feedback below

Do you worry that marketing in your laboratory is bit pot luck and a series of ‘stabs in the dark’?
 
Are you concerned that your website isn’t generating enough revenue for you?
 
Do you want some simple, step by step guidelines on how to revolutionise your practice marketing?
 
Our speaker for this evening, Mark Oborn, runs a dental marketing consultancy and dental laboratory and specialises in eMarketing using Social Networks and websites. He is an accomplished speaker, blogger, eMarketer and dental professional (GDC 114147) with a Masters degree in Business Administration – he brings these keys skills together, with his unique and fun mix of dentistry, business and the internet into his presentation entitled:
 
“Dental Laboratory Marketing for Dummies Using The Internet, Psychology and a Purple Cow”
 
You need to come to this evening’s presentation because even if you don’t use the internet for marketing, this presentation will still revolutionise the way you market your laboratory.
 
Mark will show you:
 
The key triggers in marketing that compel readers to respond
How to stop wasting money on marketing that doesn’t work
How to stand out from the crowd and be noticed as THE expert in your field.
How to get your website working hard for you.
How to combine conventional and online marketing in to an unstoppable marketing machine
How a Purple Cow can revolutionise your laboratory!
 
By the end of the presentation you will have a clear idea of how to take your marketing forwards in your laboratory, how to monitor, measure and ensure its working and how to rapidly increase response rates, resulting in a more relaxed life at work with a marketing machine that runs in the background..

Feedback from the night included:
"Excellent presentation"
"Brilliant"

Most successful/useful aspect of the course?
"Abolutely up to date thinking"
"All of it - can't praise it enough"
"Opened my eyes to new subjects"
"The use on internet"
"Information about how useful the internet can be in marketing"
"Mention of web based marketing very useful because I am writing our website at the moment"

How can we improve on this topic?
"I understood, but some concepts were quite advanced"
"More detailed information on how to go about marketing online"

The meeting was approved as 1.5 hours of verifiable CPD